Intentional Design


Every VIAFRINA piece is chosen with purpose — blending timeless shapes, modern simplicity, and effortless elegance.

Our designs are thoughtfully chosen to celebrate individuality and enhance your natural beauty with subtle sophistication.

Because true style is never accidental

Quality First


Our collection features durable materials and carefully selected finishes, with pieces plated in high-quality gold or silver for a radiant shine that resists fading.

While not all designs are hypoallergenic, every item is chosen with comfort, style, and longevity in mind.

Hypoallergenic and stainless steel pieces are clearly described within each product listing, so you can shop with confidence and find what best suits your skin and style.

Customer Care

At VIAFRINA, every customer is part of our story.
We’re here to ensure your experience is as seamless and beautiful as the jewelry you choose.
From questions to delivery, our team is dedicated to care, clarity, and confidence — every step of the way.

Because true elegance begins with how you’re treated.

Bestseller Products

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Amaris Trio Set

Amaris Trio Set

Regular price  £25.78 Sale price  £21.78

Amaris Trio Set

Sale price  £21.78 Regular price  £25.78
Amora Letter Necklace

Amora Letter Necklace

Regular price  £52.00 Sale price  £47.00

Amora Letter Necklace

Sale price  £47.00 Regular price  £52.00
Arcane Loop Ring

Arcane Loop Ring

Regular price  £30.00 Sale price  £17.00

Arcane Loop Ring

Sale price  £17.00 Regular price  £30.00
Arden Necklace

Arden Necklace

Regular price  £30.00 Sale price  £27.53

Arden Necklace

Sale price  £27.53 Regular price  £30.00
Astra Gem Drop Earrings

Astra Gem Drop Earrings

Regular price  £23.00 Sale price  £18.00

Astra Gem Drop Earrings

Sale price  £18.00 Regular price  £23.00
AURELIS CHAINS COLLECTION

AURELIS CHAINS COLLECTION

Regular price  £107.59 Sale price  £93.00

AURELIS CHAINS COLLECTION

Sale price  £93.00 Regular price  £107.59
Aurielle Twin Ring

Aurielle Twin Ring

Regular price  £69.00 Sale price  £58.57

Aurielle Twin Ring

Sale price  £58.57 Regular price  £69.00
Aurora Cuff Collection

Aurora Cuff Collection

Regular price  £28.00 Sale price  £21.00

Aurora Cuff Collection

Sale price  £21.00 Regular price  £28.00

Shop by collection

Necklaces
Necklaces

Necklaces

Bracelets
Bracelets

Bracelets

Rings
Rings

Rings

Earrings
Earrings

Earrings

About Us


Since 2020, VIAFRINA has been celebrating self-love through the beauty and elegance of jewelry. Our collection of women’s and men’s accessories blends quality, sophistication, and purpose — because we believe every piece is a unique expression of who you are. With fast shipping and dedicated support, VIAFRINA turns the art of accessorizing into a gesture of authenticity and self-care.

Because in every detail, there’s a VIA that leads to your essence — the VIAFRINA.